Purchase intention of foreign instant noodle brands among generation Y
This research aims to study the relationship between country of origin, perceived quality, social influence and brand consciousness towards purchase intention of foreign instant noodle brands among Generation Y in Klang Valley. The target respondents in this research are Generation Y who are aged be...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2019
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| Online Access: | http://eprints.utar.edu.my/5074/1/Final_year_project.pdf http://eprints.utar.edu.my/5074/ |
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