The Mediating Role of Attitude in Influencig Consumer Purchase Intention Towards Online Apparel Shopping in Malaysia
Online apparel shopping has gained an immense share in Malaysia's e-commerce market. Despite being one of the top products online, the online apparel purchase intention is not well explored and a minimally researched topic among academicians. Given the potential of this segment, a holistic and...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2020
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| Online Access: | http://ur.aeu.edu.my/798/1/PhD%20Thesis%20Selvi%20%20Kausiliha%20Vijayan%20M70105150002%20%281%29_organized.pdf http://ur.aeu.edu.my/798/2/PhD%20Thesis%20Selvi%20%20Kausiliha%20Vijayan%20M70105150002%20%281%29_organized-1-24.pdf http://ur.aeu.edu.my/798/ https://online.fliphtml5.com/sppgg/ikln/?1616721248529 |
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http://ur.aeu.edu.my/798/
https://online.fliphtml5.com/sppgg/ikln/?1616721248529