Online information bombardment! How does eWOM on social media lead to consumer purchase intentions?
Social media networks have increased Electronic Word of Mouth (eWOM) conversations which have created numerous opportunities for online businesses. People using social media networks have been able to discuss, evaluate and argue on different products and services with their friends, family and peers...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Published: |
Inderscience Publishers
2020
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/90689/ http://dx.doi.org/10.1504/IJGUC.2020.110918 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|