Purchase of halal products and consumer behavioral intentions: a systematic literature review
Consumer behavioral intentions is very important for marketers to know and make the strategy to get the competitive advantages. Subjective norms and attitude shaping the consumer behavioral intentions. Religiosity is the individual belief that influences the ones behavior and thinking. In this stu...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/7341/1/FH02-FPP-20-45155.pdf http://eprints.unisza.edu.my/7341/ |
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