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Factors influencing online purchase intention of shopee's consumers in Malaysia

The purpose of this study is to investigate the factors influencing online purchase intention of an e-commerce platform at Johor Bahru, Malaysia. This research selected Shopee Malaysia as the target e-commerce platform and a few variables from Technology Acceptance Model (TAM) and Theory of Planned...

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Bibliographic Details
Main Authors: Lee, Jing Ru, Tan, Owee Kowang, Choi, Sang Long, Fong, Sook Fun, Goh, Chin Fei
Format: Article
Language:English
Published: HRMARS 2021
Subjects:
HD Industries. Land use. Labor
HF Commerce
Online Access:http://eprints.utm.my/id/eprint/96912/1/TanOweeKowang2021_FactorsInfluencingOnlinePurchaseIntention.pdf
http://eprints.utm.my/id/eprint/96912/
http://dx.doi.org/10.6007/IJARBSS/v11-i1/8577
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http://eprints.utm.my/id/eprint/96912/1/TanOweeKowang2021_FactorsInfluencingOnlinePurchaseIntention.pdf
http://eprints.utm.my/id/eprint/96912/
http://dx.doi.org/10.6007/IJARBSS/v11-i1/8577

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