Consumers’ purchase intention and feedback for online-to-offline ecommerce: A comparison between local and foreign university students in Malaysia

• 主要作者: Wong, Wen Huei
• 格式: Final Year Project / Dissertation / Thesis
• 出版: 2019
• 主題: HF Commerce
• 在線閱讀: http://eprints.utar.edu.my/5057/1/FYP_full.pdf; http://eprints.utar.edu.my/5057/

With the improvement of technology year by year, the ways people purchase goods and services changed accordingly. Online-to-Offline (O2O) e-commerce is the new online purchase platform for people where consumers could purchase online and receive goods and services offline. By this, consumers can phy...