Factors Influencing Consumers' Behavioral Intention to Purchase Online Tourism Products via Mobile Device

• Main Author: Garry, Wei-Han Tan
• Format: Thesis
• Language: English; English
• Published: 2019
• Subjects: HF Commerce
• Online Access: http://ur.aeu.edu.my/776/1/Factors%20Influencing%20Consumers%27%20Behavioral%20Intention%20to%20Purchase%20Online%20Tourism%20Products%20Via%20Mobile%20Device.pdf; http://ur.aeu.edu.my/776/2/Factors%20Influencing%20Consumers%27%20Behavioral%20Intention%20to%20Purchase%20Online%20Tourism%20Products%20Via%20Mobile%20Device-1-24.pdf; http://ur.aeu.edu.my/776/; https://online.fliphtml5.com/sppgg/zyvq/?1597212508752

Traditionally purchasing tourism products were confined to either brick-or-mortar store or online, on a desktop computer. With the growing popularity of mobile devices (mdevices) and technological advancement in wireless networks, a new form of shopping channel has emerged in the tourism industry. C...