Market orientation and brand orientation: Two routes to brand performance of hotel in malaysia
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Main Author: | Abd. Ghani, Prof. Madya Dr. Mazuri |
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Format: | Book Section |
Language: | English English English |
Published: |
Penerbit UniSZA
2016
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Subjects: | |
Online Access: | http://eprints.unisza.edu.my/3422/1/FH05-FESP-18-12367.pdf http://eprints.unisza.edu.my/3422/2/FH05-FESP-18-12368.pdf http://eprints.unisza.edu.my/3422/3/FH05-FESP-18-12369.pdf http://eprints.unisza.edu.my/3422/ |
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