Market orientation and brand orientation: Two routes to brand performance of hotel in malaysia

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Bibliographic Details
Main Author: Abd. Ghani, Prof. Madya Dr. Mazuri
Format: Book Section
Language:English
English
English
Published: Penerbit UniSZA 2016
Subjects:
Online Access:http://eprints.unisza.edu.my/3422/1/FH05-FESP-18-12367.pdf
http://eprints.unisza.edu.my/3422/2/FH05-FESP-18-12368.pdf
http://eprints.unisza.edu.my/3422/3/FH05-FESP-18-12369.pdf
http://eprints.unisza.edu.my/3422/
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