Managing knowledge: The role of market orientation towards branding in the automobile authorized independent dealers

Managing knowledge is crucial as knowledge is among of the most strategic weapon that can leads to sustainable competitive advantage such as brand equity. This research introduced the market orientation, the knowledge-related behaviour that able to build brand equity.The investigation is in the cont...

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Bibliographic Details
Main Author: Abd Ghani, Noor Hasmini
Format: Article
Published: International Association of Computer Science and Information Technology Press (IACSIT) 2012
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