Exploring the Impact of Internal Branding on Employee Brand Citizenship Behavior

The purpose of this study is to explore the relationship among internal branding practices and employee BCB.A self-administered questionnaire was used in obtaining data from employees of telecommunication industry.The hypotheses in the study were simultaneously tested on a sample of 254 employees ou...

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Bibliographic Details
Main Authors: Adamu, Lawi, Abd Ghani, Noor Hasmini, Abdul Rahman, Maria
Format: Conference or Workshop Item
Published: 2017
Online Access:http://repo.uum.edu.my/23675/1/CBMM%202017%2024%2031.pdf
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