Social media and relationship marketing strategies of Malaysian car brands
Objectives: This paper aimed to provide an overview of social media marketing strategies used by Malaysian car brands and analysis of their success. Method: Data collected through content analysis method to the top 10 Malaysian car brands’ website and their Facebook platform. Findings: This study fo...
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| Main Authors: | , |
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| Format: | Article |
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Indian Society for Education and Environment & Informatics Publishing Limited
2016
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/66735/ https://doi.org/10.17485/ijst/2016/v9i46/107138 |
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