Market orientation and brand orientation: Two routes to brand performance of hotel in malaysia
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2016
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Online Access: | http://eprints.unisza.edu.my/3422/1/FH05-FESP-18-12367.pdf http://eprints.unisza.edu.my/3422/2/FH05-FESP-18-12368.pdf http://eprints.unisza.edu.my/3422/3/FH05-FESP-18-12369.pdf http://eprints.unisza.edu.my/3422/ |
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my-unisza-ir.34222022-01-09T07:03:52Z http://eprints.unisza.edu.my/3422/ Market orientation and brand orientation: Two routes to brand performance of hotel in malaysia Abd. Ghani, Prof. Madya Dr. Mazuri HD28 Management. Industrial Management Penerbit UniSZA 2016 Book Section NonPeerReviewed text en http://eprints.unisza.edu.my/3422/1/FH05-FESP-18-12367.pdf text en http://eprints.unisza.edu.my/3422/2/FH05-FESP-18-12368.pdf text en http://eprints.unisza.edu.my/3422/3/FH05-FESP-18-12369.pdf Abd. Ghani, Prof. Madya Dr. Mazuri (2016) Market orientation and brand orientation: Two routes to brand performance of hotel in malaysia. In: Creating and Enhancing Service Organizations: Issues and Research Agenda in Malaysia. Penerbit UniSZA, pp. 17-30. ISBN 978-967-0899-34-3 |
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Universiti Sultan Zainal Abidin |
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HD28 Management. Industrial Management |
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HD28 Management. Industrial Management Abd. Ghani, Prof. Madya Dr. Mazuri Market orientation and brand orientation: Two routes to brand performance of hotel in malaysia |
format |
Book Section |
author |
Abd. Ghani, Prof. Madya Dr. Mazuri |
author_facet |
Abd. Ghani, Prof. Madya Dr. Mazuri |
author_sort |
Abd. Ghani, Prof. Madya Dr. Mazuri |
title |
Market orientation and brand orientation: Two routes to brand performance of hotel in malaysia |
title_short |
Market orientation and brand orientation: Two routes to brand performance of hotel in malaysia |
title_full |
Market orientation and brand orientation: Two routes to brand performance of hotel in malaysia |
title_fullStr |
Market orientation and brand orientation: Two routes to brand performance of hotel in malaysia |
title_full_unstemmed |
Market orientation and brand orientation: Two routes to brand performance of hotel in malaysia |
title_sort |
market orientation and brand orientation: two routes to brand performance of hotel in malaysia |
publisher |
Penerbit UniSZA |
publishDate |
2016 |
url |
http://eprints.unisza.edu.my/3422/1/FH05-FESP-18-12367.pdf http://eprints.unisza.edu.my/3422/2/FH05-FESP-18-12368.pdf http://eprints.unisza.edu.my/3422/3/FH05-FESP-18-12369.pdf http://eprints.unisza.edu.my/3422/ |
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