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Market orientation and brand orientation: Two routes to brand performance of hotel in malaysia

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Bibliographic Details
Main Author: Abd. Ghani, Prof. Madya Dr. Mazuri
Format: Book Section
Language:English
English
English
Published: Penerbit UniSZA 2016
Subjects:
HD28 Management. Industrial Management
Online Access:http://eprints.unisza.edu.my/3422/1/FH05-FESP-18-12367.pdf
http://eprints.unisza.edu.my/3422/2/FH05-FESP-18-12368.pdf
http://eprints.unisza.edu.my/3422/3/FH05-FESP-18-12369.pdf
http://eprints.unisza.edu.my/3422/
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id my-unisza-ir.3422
record_format eprints
spelling my-unisza-ir.34222022-01-09T07:03:52Z http://eprints.unisza.edu.my/3422/ Market orientation and brand orientation: Two routes to brand performance of hotel in malaysia Abd. Ghani, Prof. Madya Dr. Mazuri HD28 Management. Industrial Management Penerbit UniSZA 2016 Book Section NonPeerReviewed text en http://eprints.unisza.edu.my/3422/1/FH05-FESP-18-12367.pdf text en http://eprints.unisza.edu.my/3422/2/FH05-FESP-18-12368.pdf text en http://eprints.unisza.edu.my/3422/3/FH05-FESP-18-12369.pdf Abd. Ghani, Prof. Madya Dr. Mazuri (2016) Market orientation and brand orientation: Two routes to brand performance of hotel in malaysia. In: Creating and Enhancing Service Organizations: Issues and Research Agenda in Malaysia. Penerbit UniSZA, pp. 17-30. ISBN 978-967-0899-34-3
institution Universiti Sultan Zainal Abidin
building UNISZA Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sultan Zainal Abidin
content_source UNISZA Institutional Repository
url_provider https://eprints.unisza.edu.my/
language English
English
English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Abd. Ghani, Prof. Madya Dr. Mazuri
Market orientation and brand orientation: Two routes to brand performance of hotel in malaysia
format Book Section
author Abd. Ghani, Prof. Madya Dr. Mazuri
author_facet Abd. Ghani, Prof. Madya Dr. Mazuri
author_sort Abd. Ghani, Prof. Madya Dr. Mazuri
title Market orientation and brand orientation: Two routes to brand performance of hotel in malaysia
title_short Market orientation and brand orientation: Two routes to brand performance of hotel in malaysia
title_full Market orientation and brand orientation: Two routes to brand performance of hotel in malaysia
title_fullStr Market orientation and brand orientation: Two routes to brand performance of hotel in malaysia
title_full_unstemmed Market orientation and brand orientation: Two routes to brand performance of hotel in malaysia
title_sort market orientation and brand orientation: two routes to brand performance of hotel in malaysia
publisher Penerbit UniSZA
publishDate 2016
url http://eprints.unisza.edu.my/3422/1/FH05-FESP-18-12367.pdf
http://eprints.unisza.edu.my/3422/2/FH05-FESP-18-12368.pdf
http://eprints.unisza.edu.my/3422/3/FH05-FESP-18-12369.pdf
http://eprints.unisza.edu.my/3422/
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score 13.209306

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