The effects of gender advertising on brand image: the Malaysian context
It is said that gender advertising has caused construction of gender ideals in our society. It forms what are the acceptable and non acceptable temperaments, abilities, skills, activities and behaviors of both genders. Gender advertising has also helped form a tool in advertising, namely gender targ...
Saved in:
Main Authors: | Mohd. Helmi Abd. Rahim,, Normah Mustaffa,, Lee, Sze Mun |
---|---|
Format: | Article |
Language: | English |
Published: |
Universiti Kebangsaan Malaysian
2011
|
Online Access: | http://journalarticle.ukm.my/2216/1/V27_1_9.pdf http://journalarticle.ukm.my/2216/ http://www.ukm.my/jkom |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
The relative effectiveness of web advertisement (tested in the Malaysian context)
by: Liw, Ivy Cheh Chean
Published: (2000) -
Religion as brand image in local beauty brand advertising / Mohd Fauzi Harun…[et.al]
by: Harun, Mohd Fauzi, et al.
Published: (2019) -
The effect of brand image and brand personality towards satisfaction and loyalty intention in the context Sabah beverage product
by: Chang, Augustina Mei Xin
Published: (2016) -
Brand recall as indication of television advertising effectiveness
by: Mohd Miharbi, Maldia Syela
Published: (2001) -
Women advertising practitioners in Malaysia: views on career satisfaction
by: Mohd Helmi Abd Rahim,, et al.
Published: (2010)