An Exploration of Brand Identity Building Process in the Context of Malaysian Cafe (S/O 13612)
Branding is a huge concept that can be applied in various sectors. Thus, it is highly encouraged for scholars and practitioners to know the history of brand itself, and to comprehend the concept. Brand identity is one of the core components of brand. Thus, the objective of this paper is to accentuat...
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| Format: | Monograph |
| Language: | English |
| Published: |
UUM
2017
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| Online Access: | https://repo.uum.edu.my/id/eprint/31531/1/13612.pdf https://repo.uum.edu.my/id/eprint/31531/ |
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