An exploration on the process of brand identity building in the context of Malaysian cafe
Identity is vital when communication takes place. Thus, building a strong brand identity has become a prime marketing concern for many business owners. In previous years, the focus was on the communication between the organisation and the customers. This study extended previous research by focusing...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Kebangsaan Malaysia
2018
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/25565/1/JK%2034%202%202018%20105%20120.pdf http://repo.uum.edu.my/25565/ http://ejournals.ukm.my/mjc/article/view/26128 |
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