Brand image on customer-based brand equity in the hotel industry in Bangladesh: tourism management and advertisement as moderators

Doctor of Philosophy in Management

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Bibliographic Details
Main Author: Mohammad Wasib, Latif
Other Authors: Md. Aminul, Islam, Prof. Dr.
Format: Thesis
Language:English
Published: Universiti Malaysia Perlis (UniMAP) 2017
Subjects:
Online Access:http://dspace.unimap.edu.my:80/xmlui/handle/123456789/77892
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