The impact of advertising appeals on Malaysian consumers’ preference towards Chinese smartphone brands.
China is currently playing a vital role in the global economy, almost every country in the world is enjoying “Made in China” products due to the convenience. However, most of the global consumers are still not confident enough with Chinese brands’ products. This certainly effecting the development o...
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| Format: | UMK Etheses |
| Published: |
2021
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| Online Access: | http://discol.umk.edu.my/id/eprint/10771/ |
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