Transforming political advertising in Malaysia: strategizing political advertisements towards first-time and young voters in Malaysian GE 14

• Main Authors: Mohd Helmi Abd Rahim,, Novel Lyndon,, Nazrin Shahnaz Peer Mohamed,
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2017
• Online Access: http://journalarticle.ukm.my/10552/1/17002-49255-2-PB.pdf; http://journalarticle.ukm.my/10552/; http://ejournal.ukm.my/mjc/issue/view/901

Undoubtedly, the 2013 Malaysia’s general election campaign marked to have significantly increased in budget, and much was contributed to advertising. The general election 2013 was noted to be among the most interesting campaign, with salient competitive campaign among the two coalition political par...