Exploring the degree of influence of different advertisement role in enhancing brand image for higher learning institutions

• Main Authors: Khan, Md. Ashraful Azam, Rahman, Muhammad Sabbir
• Format: Article
• Language: English
• Published: The International Journal Research Publications 2014
• Subjects: HF Commerce; HF5410 Marketing. Distribution of products
• Online Access: http://irep.iium.edu.my/38028/1/Research_journal_of_social_science_and_management.pdf; http://irep.iium.edu.my/38028/; https://www.theinternationaljournal.org/ojs/index.php?journal=tij&page=issue&op=view&path[]=01%20September%202014

This research inquiries about the effect of various forms of advertisement on enhancing brand image for higher learning institutions. The survey applied a questionnaire study of 250 respondents. Data were analysed thorough multiple regression analysis and other descriptive sta...