The moderating effect of strength of manufacturer's brands on the relationship between retailer’s relationship satisfaction and commitment: A theoretical model
Many recent studies emphasized the importance of retailer's satisfaction and commitment to manufacturer/supplier.These studies investigated the relationship between them as an overall relationship. However, there is a dearth of studies that investigated the dimensions of retailer's satisfa...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
2013
|
| Subjects: | |
| Online Access: | http://repo.uum.edu.my/9447/1/5.pdf http://repo.uum.edu.my/9447/ http://www.econjournals.com/index.php/irmm/article/view/502/pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|