Dealer-supplier relationship satisfaction: Antecedent factors and its impact on trust and commitment

• Main Authors: Perumal, Selvan, Mohd Noor, Nor Azila, Othman, Abdul Rahim, Adam, Mohamad Zainol Abidin, Ramachandram, Rajoo
• Format: Monograph
• Language: English; English
• Published: Universiti Utara Malaysia 2012
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/7289/1/CO.pdf; http://repo.uum.edu.my/7289/4/1.SELVAN%20PERUMAL.pdf; http://repo.uum.edu.my/7289/; http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000780878

Relationship satisfaction is an important factor in understanding the development, enhancing, and maintaining of buyer-seller relationships in inter-organizational contexts.This study investigated the influence of antecedent and consequences of dealers’ relationship satisfaction in the context of su...