The moderating effect of strength of manufacturer's brands on the relationship between retailer’s relationship satisfaction and commitment: A theoretical model

Many recent studies emphasized the importance of retailer's satisfaction and commitment to manufacturer/supplier.These studies investigated the relationship between them as an overall relationship.However, there is a dearth of studies that investigated the dimensions of retailer's satisfac...

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Bibliographic Details
Main Authors: M. Goaill, Majid, Perumal, Selvan, Mohd Noor, Nor Azila
Format: Article
Language:English
Published: EconJournal 2013
Subjects:
Online Access:http://repo.uum.edu.my/10495/1/S.pdf
http://repo.uum.edu.my/10495/
http://www.econjournals.com/index.php/irmm/article/view/502/pdf
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