The relationship between the different aspects of internal market orientation and affective commitment within Malaysia childcare sector

• Main Authors: Sulaiman, Yaty, Othman, Abdul Rahim, Perumal, Selvan, Hashim, Noor Azmi
• Format: Article
• Language: English
• Published: American Research Institute for Policy Development 2013
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/25724/1/JMM%201%201%202013%2013%2021.pdf; http://repo.uum.edu.my/25724/; http://jmm-net.com/vol-1-no-1-june-2013-jmm

The childcare sector has grown tremendously over the years in Malaysia due to the growing number of women joining the work force. In fact, the number of childcare centres in Malaysia has been steadily increasing and is expected to continue to increase in the future. This is largely due to the acti...