Intentions to reciprocate vendor gifts amongst Malaysian purchasing executives

Business gift giving is a universal standard of conduct for most business oorganizations and industries (Beltramini 1992; Brenner and Molander 1977). Organizations use gift as means to show appreciation for past business and to influence the attitudes and behaviours of select, prestigious group of b...

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Bibliographic Details
Main Authors: Wafa, Syed Azizi, Jantan, Muhamad, Chow, Jennifer Kim Eng
Format: Article
Language:English
Published: Universiti Utara Malaysia 1999
Subjects:
Online Access:http://repo.uum.edu.my/511/1/Syed_Azizi_Wafa.pdf
http://repo.uum.edu.my/511/
http://mmj.uum.edu.my
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