An exploratory study on counterfeit purchase intention of international brands amongst Malaysians.

• المؤلف الرئيسي: Mah, Pei See
• التنسيق: أطروحة
• اللغة: English; English
• منشور في: 2001
• الموضوعات: Consumer satisfaction; Consumers - Malaysia - Attitudes
• الوصول للمادة أونلاين: http://psasir.upm.edu.my/id/eprint/77918/1/t%20GSM%202001%2019%20%281900118323%29.pdf; http://psasir.upm.edu.my/id/eprint/77918/

Counterfeit merchandise has become one of the most prosperous business in the country. Trade in counterfeit amounts to millions of ringgit each year, though providing the nation many opportunities in employment and trade, it also bring various adverse effects to an increasing number of industries. C...