The effect of perceived risk in predicting gift purchase intention / Liew Cheng Siang
Purchasing a gift could be an extremely stressful task. In the purchase trajectory, the gift-giver not only needs to carefully select the gift but also has to ensure that the gift would evoke positive emotions. This stress could increase considerably if the recipient is a loved one. While there are...
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| Format: | Thesis |
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2018
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| Online Access: | http://studentsrepo.um.edu.my/12028/1/Liew_Cheng_Siang.pdf http://studentsrepo.um.edu.my/12028/ |
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