Intentions to reciprocate vendor gifts amongst Malaysian purchasing executives
Business gift giving is a universal standard of conduct for most business oorganizations and industries (Beltramini 1992; Brenner and Molander 1977). Organizations use gift as means to show appreciation for past business and to influence the attitudes and behaviours of select, prestigious group of b...
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Universiti Utara Malaysia
1999
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my.uum.repo.5112015-06-28T01:43:11Z http://repo.uum.edu.my/511/ Intentions to reciprocate vendor gifts amongst Malaysian purchasing executives Wafa, Syed Azizi Jantan, Muhamad Chow, Jennifer Kim Eng H Social Sciences (General) Business gift giving is a universal standard of conduct for most business oorganizations and industries (Beltramini 1992; Brenner and Molander 1977). Organizations use gift as means to show appreciation for past business and to influence the attitudes and behaviours of select, prestigious group of buyers in anticipation of future business (Meredith and Fried, 1977). Vendor gifts may serve as effective means of influencing customers or prospects. This research studied the effect of types of gift (personal or corporate gifts), cost of gift (expensive or inexpensive), and buyer-vendor relationship status (no relationship, moderate or strong) in relation to the buyers' (purchasing executives') feelings of indebtedness, perceived manipulations and intentions to reciprocate vendor's gifts. Universiti Utara Malaysia 1999 Article PeerReviewed application/pdf en http://repo.uum.edu.my/511/1/Syed_Azizi_Wafa.pdf Wafa, Syed Azizi and Jantan, Muhamad and Chow, Jennifer Kim Eng (1999) Intentions to reciprocate vendor gifts amongst Malaysian purchasing executives. Malaysian Management Journal, 3 (2). pp. 101-117. ISSN 0128-6226 http://mmj.uum.edu.my |
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H Social Sciences (General) Wafa, Syed Azizi Jantan, Muhamad Chow, Jennifer Kim Eng Intentions to reciprocate vendor gifts amongst Malaysian purchasing executives |
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Business gift giving is a universal standard of conduct for most business oorganizations and industries (Beltramini 1992; Brenner and Molander 1977). Organizations use gift as means to show appreciation for past business and to influence the attitudes and behaviours of select, prestigious group of buyers in anticipation of future business (Meredith and Fried, 1977). Vendor gifts may serve as effective means of influencing customers or prospects. This research studied the effect of types of gift (personal or corporate gifts), cost of gift (expensive or inexpensive), and buyer-vendor relationship status (no relationship, moderate or strong) in relation to the buyers' (purchasing executives') feelings of indebtedness, perceived manipulations and intentions to reciprocate vendor's gifts. |
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Article |
author |
Wafa, Syed Azizi Jantan, Muhamad Chow, Jennifer Kim Eng |
author_facet |
Wafa, Syed Azizi Jantan, Muhamad Chow, Jennifer Kim Eng |
author_sort |
Wafa, Syed Azizi |
title |
Intentions to reciprocate vendor gifts amongst Malaysian purchasing executives |
title_short |
Intentions to reciprocate vendor gifts amongst Malaysian purchasing executives |
title_full |
Intentions to reciprocate vendor gifts amongst Malaysian purchasing executives |
title_fullStr |
Intentions to reciprocate vendor gifts amongst Malaysian purchasing executives |
title_full_unstemmed |
Intentions to reciprocate vendor gifts amongst Malaysian purchasing executives |
title_sort |
intentions to reciprocate vendor gifts amongst malaysian purchasing executives |
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Universiti Utara Malaysia |
publishDate |
1999 |
url |
http://repo.uum.edu.my/511/1/Syed_Azizi_Wafa.pdf http://repo.uum.edu.my/511/ http://mmj.uum.edu.my |
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1644277811244957696 |
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13.18916 |