Factors influencing online purchase intention amongst Malay females of gen Z in Central Melaka
Online shopping is growing rapidly around the world and started to replace traditional way of shopping through brick and mortar. The purpose of this study was to provide better picture of factors influencing online purchase intention among st Malay Females of Gen Z in Central Melaka. The Technology...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/8140/1/818760_1.pdf https://etd.uum.edu.my/8140/2/818760-2.pdf https://etd.uum.edu.my/8140/ |
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