The impact of product cues and brand attitude towards purchase intention of automobiles
The varying characteristics reflective of the actual diversity in how intentions are conducted have found that intentions are significantly better predictors of purchase behavior for existing products and durable than for non-durable products.These results are remarkable because, in practice, intent...
Saved in:
Main Authors: | Hashim, Noor Azmi, Mohammad, Osman, Haron, Mahmod Sabri |
---|---|
Format: | Article |
Language: | English |
Published: |
Institute for Management and Business Research (IMBRe), Universiti Utara Malaysia
2014
|
Subjects: | |
Online Access: | http://repo.uum.edu.my/20678/1/JBMA%204%202014%2015%2030.pdf http://repo.uum.edu.my/20678/ http://imbre.uum.edu.my/images/jbmavol4/The-Impact-of-Product-Cues-and-Brand-Attitude-towards-Purchase.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
The impact of product cues and attitude towards brand towards purchase intention of automobiles
by: Hashim, Noor Azmi, et al.
Published: (2014) -
The relationship between product cues, attitude towards brand and purchase intention of automobiles
by: Hashim, Noor Azmi, et al.
Published: (2011) -
The influence of product cues on Malaysian consumers intention to purchase Chinese automobiles
by: Rusli, Hasnan
Published: (2020) -
Brand advocacy and repurchase intentions of Malaysian automobile owners
by: Kwong, Simon C. M.
Published: (2013) -
Modelling purchase intention of Toyota Automobile using SEM Technique.
by: Chin, Yuk Hoong, et al.
Published: (2011)