Repurchase intention towards Huawei smartphone brand

In this research, the aim is to focus on the consumer repurchase intention toward Huawei smartphone brand. There has been previous research that consumer have some pre-set anticipation with a particular brand and would purchase the product to satisfied their desire. Consumer satisfaction depends on...

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Bibliographic Details
Main Author: Wong, Jin Ee
Format: Final Year Project / Dissertation / Thesis
Published: 2019
Subjects:
Online Access:http://eprints.utar.edu.my/5056/1/FYP_report.pdf
http://eprints.utar.edu.my/5056/
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