A study on purchase intention towards convenience food products in Malaysia
Convenience food products have become the choice of many Malaysians due to the increase in their standard of living and purchasing power. The changes of Malaysians' lifestyle have resulted in an increase in the demand for convenience food which in turn leads to innovative new products in the fo...
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| Main Authors: | , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5127/1/chua%2Djanice%2Dlee.pdf http://eprints.utar.edu.my/5127/ |
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