Cover Image

Consumers’ attitudes towards purchase intention for local brand automobiles manufactured in Malaysia

The damaging effects of market globalization towards developing countries necessitate the exhibition of favorable attitudes towards purchase intention for local brand automobiles manufactured locally. With the application of moral foundation theory (MFT), a quantitative and cross-sectional study tha...

Full description

Saved in:
Bibliographic Details
Main Authors: Chinedu, Anyanwu Hilary, Haron, Sharifah Azizah, Hashim, Ahmad Hariza, Ho, Jo Ann
Format: Article
Published: Growing Science 2021
Online Access:http://psasir.upm.edu.my/id/eprint/96516/
http://growingscience.com/beta/msl/4579-consumers-attitudes-towards-purchase-intention-for-local-brand-automobiles-manufactured-in-malaysia.html
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

http://psasir.upm.edu.my/id/eprint/96516/
http://growingscience.com/beta/msl/4579-consumers-attitudes-towards-purchase-intention-for-local-brand-automobiles-manufactured-in-malaysia.html

Similar Items