Antecedents of consumer’s attitude towards social media influencer & its impact on purchase intention
Social media influencers has become a popular form of marketing tool and are able to create a buzz to increase exposure for businesses and attract the public eyes. This study is designed to explore on the effectiveness of social media influencer, which are focused on the characteristics that are inf...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2019
|
| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/3594/1/Desmond_Teo.pdf http://eprints.utar.edu.my/3594/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|