The influence of attitude, halal awareness, Islamic brand and product knowledge on purchase intention towards imported halal food among Muslim consumers in Malaysia
The primary objective of this research is to determine the factors that affect Malaysian’s Muslims purchase intention in buying imported Halal food. This research is to investigate the relationship of attitude, Halal awareness, Islamic Brand product knowledge and behavioral intention towards importe...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2019
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| Online Access: | http://eprints.utar.edu.my/5045/1/Amirul_FYP_%2D_1706418.pdf http://eprints.utar.edu.my/5045/ |
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