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Strategic match of cost leadership, competitor orientation and process innovation on performance

This study examined the strategic matching of cost leadership, competitor orientation and process innovation on performance of hotels in Malaysia. This study has four hypotheses.A total of 475 questionnaires were distributed to three to five star hotel managers in Malaysia and only 11% of them, whic...

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書誌詳細
主要な著者:	Kaliappen, Narentheren, Abdullah, Haim Hilman
フォーマット:	論文
言語:	English
出版事項:	Institut Pengurusan Kualiti (IPQ) 2016
主題:	HD28 Management. Industrial Management
オンライン･アクセス:	http://repo.uum.edu.my/20563/1/IJOBE%201%201%202016%201%2013.pdf http://repo.uum.edu.my/20563/ http://www.ijobe.uum.edu.my/index.php/61-current-issues/142-strategic-match-of-cost-leadership-competitor-orientation-and-process-innovation-on-performance
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