Hybrid strategy and hotel performance: The mediating effect of strategic flexibility

Purpose - This paper examines the strategic flexibility as a mediator on the relationship between hybrid strategy and performance of Malaysian hotels. Porter (1980, 1985) explained that competitive strategy paradigm was based on firms’ competitive advantage within an industry, which can be achieved...

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Bibliographic Details
Main Author: Kaliappen, Narentheren
Format: Conference or Workshop Item
Published: 2017
Online Access:http://repo.uum.edu.my/24623/1/SICONSEM%202017%20223%20224.pdf
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