The influences of strategic orientation and innovation capability on small and micro firm performance
The objective of this paper is to examine the determinants of strategic orientation (SO), which consist of market learning orientation (MLO) and entrepreneurial orientation (EO) and innovation capability (IC) towards small firm’s performance. According to the resource based view theory, MO and LO ar...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
International Association of Research and Science
2017
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/84655/1/RohaizatBaharun2017_TheInfluenceofStrategicOrientations.pdf http://eprints.utm.my/id/eprint/84655/ https://www.iaras.org/iaras/filedownloads/ijems/2017/007-0011(2017).pdf |
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