Strategic match of cost leadership, competitor orientation and process innovation on performance

This study examined the strategic matching of cost leadership, competitor orientation and process innovation on performance of hotels in Malaysia. This study has four hypotheses.A total of 475 questionnaires were distributed to three to five star hotel managers in Malaysia and only 11% of them, whic...

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Bibliographic Details
Main Authors: Kaliappen, Narentheren, Abdullah, Haim Hilman
Format: Article
Language:English
Published: Institut Pengurusan Kualiti (IPQ) 2016
Subjects:
Online Access:http://repo.uum.edu.my/20563/1/IJOBE%201%201%202016%201%2013.pdf
http://repo.uum.edu.my/20563/
http://www.ijobe.uum.edu.my/index.php/61-current-issues/142-strategic-match-of-cost-leadership-competitor-orientation-and-process-innovation-on-performance
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