Does balanced scorecard improve strategy communication? Qualitative evidence
As a part of a larger study, this study presents an exploratory and qualitative analysis of the used of Balanced Scorecard (BSC) as a strategy communication tool in a large Malaysian service provider. Better understanding of organization’s strategy is vital for better implementation of the strategy...
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Main Author: | Ayoup, Hazeline |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
2012
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Subjects: | |
Online Access: | http://repo.uum.edu.my/17676/1/FQC%202012%201-16.pdf http://repo.uum.edu.my/17676/ https://www.facebook.com/qrc.uum |
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