Does balanced scorecard improve strategy communication? Qualitative evidence

• Main Author: Ayoup, Hazeline
• Format: Conference or Workshop Item
• Language: English
• Published: 2012
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/17676/1/FQC%202012%201-16.pdf; http://repo.uum.edu.my/17676/; https://www.facebook.com/qrc.uum

As a part of a larger study, this study presents an exploratory and qualitative analysis of the used of Balanced Scorecard (BSC) as a strategy communication tool in a large Malaysian service provider. Better understanding of organization’s strategy is vital for better implementation of the strategy itself. Kaplan and Norton (1992, 2001), claimed that one of the major advantages of BSC is its ability to enhance the process of communicating corporate strategic objectives from the top to the operational level managers. With regards to this issue, this study specifically explores the used of BSC to facilitate strategy communication between the top and the lower management team.Finding of this study revealed that the BSC does improve communication of firm’s strategic objectives from the top to certain lower managerial levels.The study also indicates some room for improvement regarding the strategy communication issue in a BSC company.