Observational assessment of the balanced scorecard strategic alignment process: A study of a utility company
As part of a larger study, this paper presents an exploratory and qualitative analysis of the Balanced Scorecard (BSC) implementation of a utility company in Malaysia.Specifically, the paper explores whether the use of BSC facilitates the alignment between corporate objectives, strategic business u...
Saved in:
| Main Author: | |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2009
|
| Subjects: | |
| Online Access: | http://repo.uum.edu.my/17675/1/IMAC%202009%201-10.pdf http://repo.uum.edu.my/17675/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|