Communicating Organizational Strategy to Employees Using the Balanced Scorecard (BSC): Case Study of a Malaysian Company
Communicating organizational strategy to employees has been identified as one of the factors that influence success of strategy implementation in an organization. This study presents a case study of the use of BSC as a strategy communication tool in the strategy implementation process of a large Mal...
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Main Authors: | , , |
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Format: | Article |
Language: | English |
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UUM Press
2018
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Online Access: | https://repo.uum.edu.my/id/eprint/30010/1/JBMA%2008%2002%202018%2079-97.pdf https://doi.org/10.32890/jbma2018.8.2.8807 https://repo.uum.edu.my/id/eprint/30010/ https://e-journal.uum.edu.my/index.php/jbma/article/view/8807 https://doi.org/10.32890/jbma2018.8.2.8807 |
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