Communicating Organizational Strategy to Employees Using the Balanced Scorecard (BSC): Case Study of a Malaysian Company

• Main Authors: Ayoup, Hazeline, Yahya, Noor Azlin, Mamat, Mohd Parid
• Format: Article
• Language: English
• Published: UUM Press 2018
• Subjects: HF Commerce
• Online Access: https://repo.uum.edu.my/id/eprint/30010/1/JBMA%2008%2002%202018%2079-97.pdf; https://doi.org/10.32890/jbma2018.8.2.8807; https://repo.uum.edu.my/id/eprint/30010/; https://e-journal.uum.edu.my/index.php/jbma/article/view/8807; https://doi.org/10.32890/jbma2018.8.2.8807

Communicating organizational strategy to employees has been identified as one of the factors that influence success of strategy implementation in an organization. This study presents a case study of the use of BSC as a strategy communication tool in the strategy implementation process of a large Mal...