Does balanced scorecard improve strategy communication? Qualitative evidence
As a part of a larger study, this study presents an exploratory and qualitative analysis of the used of Balanced Scorecard (BSC) as a strategy communication tool in a large Malaysian service provider. Better understanding of organization’s strategy is vital for better implementation of the strategy...
Saved in:
| Main Author: | |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
|
| Subjects: | |
| Online Access: | http://repo.uum.edu.my/17676/1/FQC%202012%201-16.pdf http://repo.uum.edu.my/17676/ https://www.facebook.com/qrc.uum |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|