Strategy by prototyping framework for SMEs through integrating design thinking and balanced scorecard

The purpose of this research is to study the integration of two management concepts, Design Thinking (DT) and the Balanced Scorecard (BSC), for business strategy. Through Action Research (AR), DT and BSC were used to assist the selected case company from the ICT industry implement its strategic cha...

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Bibliographic Details
Main Author: Azman, Hussin
Format: Thesis
Published: 2014
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