Corporate marketing referents to green consumer intention: An educated young Malaysian perspective

This study investigates marketing strategy affecting sustainable food consumption among the young educated population of a selected group at an excellent institute of training and information expertise in Malaysia.The investigation was based on pro environmental concerns/health consciousness, cost,...

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Bibliographic Details
Main Authors: Behjati, Saeed, Othman, Siti Norezam, Fattahi, Saeedeh
Format: Article
Language:English
Published: College of Law, Government and International Studies, Universiti Utara Malaysia 2012
Subjects:
Online Access:http://repo.uum.edu.my/11912/1/7.pdf
http://repo.uum.edu.my/11912/
http://www.jgd.uum.edu.my/
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