The Importance Of Corporate Social Responsibility On Consumer Behaviour In Malaysia

Malaysian consumers should be more aware that, in pursuing their business objectives, corporations now bear more responsibility towards society and the environment. The awareness level has increased through better education and the increased influence of the media. Corporations also now believe t...

Full description

Saved in:
Bibliographic Details
Main Authors: Abd Rahim, Rahizah, Jalaludin, Farah Waheeda, Tajuddin, Kasmah
Format: Article
Published: Asian Academy of Management (AAM) 2011
Online Access:
Tags: Add Tag
No Tags, Be the first to tag this record!