The mediating role of green attitude on the relationships between green hotel marketing mix and behavioural intention to revisit
This study aims to investigate and identify the effect of green hotel marketing mix on the green hotel guest’s attitude and behavioural intention to revisit. This research has been done by conducting the quantitative approach through the survey, where by the questionnaires were distributed to the gr...
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| Format: | Thesis |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/80925/1/BeviryanNichmarienaChrisviandyMFM2016.pdf http://eprints.utm.my/id/eprint/80925/ http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:120917 |
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