Corporate marketing referents to green consumer intention: An educated young Malaysian perspective

• Main Authors: Behjati, Saeed, Othman, Siti Norezam, Fattahi, Saeedeh
• Format: Article
• Language: English
• Published: College of Law, Government and International Studies, Universiti Utara Malaysia 2012
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/11912/1/7.pdf; http://repo.uum.edu.my/11912/; http://www.jgd.uum.edu.my/

This study investigates marketing strategy affecting sustainable food consumption among the young educated population of a selected group at an excellent institute of training and information expertise in Malaysia.The investigation was based on pro environmental concerns/health consciousness, cost,...