A Study on Customer Perceived Value on Purchase Intention of Personal Care Products in Malaysia: Special Reference to Green Personal Care Products.
From the customers’ perspective, ‘customer perceived value’ is another fundamental source to affect the demand of products or service apart from the conventional physical, psychological and social advantages. Also more marketing researchers are focusing on developing this ‘perceived value’ to promot...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/875/1/187.pdf http://eprints.intimal.edu.my/875/ |
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