Antecedents of online purchase intention: a cross-national study between Iran and Malaysia
This study examines how cultural values influence consumer decision-making with respect to online purchase intention in Iran and Malaysia. The findings suggest that cultural values are antecedents to Website trust, perceived Website privacy and Website quality. As a result, comparing the Iranian and...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Published: |
Institute of Electrical and Electronics Engineers Inc.
2016
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/73233/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-84979628421&doi=10.1109%2fECDC.2016.7492988&partnerID=40&md5=5c0b71383213502574b4f0f2de422993 |
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